Trade Lead Solutions Ltd
Last updated: January 15, 2026 (updated to include phone/SMS details)Trade Lead Solutions Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website tradeleadsolutions.com, submit forms, or interact with our services. We are registered in England and Wales (Company No. 16870160) with our registered office at 200 Carlton Road, PE21 8NF. We act as the data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We collect minimal personal data, primarily: Name Email address Phone number (mobile for SMS/text messages) Any optional details you provide in forms (e.g., business name, enquiry volume, challenges)We collect this when you: Submit a contact/demo form Sign up for updates, tips, or offers Interact with us via email, phone, text, or our siteWe do not collect sensitive personal data (special category data under UK GDPR) or financial details unless required for services (and only with explicit consent). We may also collect: Technical data (e.g., IP address, browser type, pages visited) via cookies/analytics (see our Cookie Policy). Usage data (e.g., form interactions, email/SMS engagement) for service improvement.
2. How We Collect Your Data Directly from you (forms, emails, phone calls, text messages) Automatically (cookies, server logs) From third parties (rarely, e.g., referral partners — we will inform you)
3. How We Use Your Data
We use your data only for legitimate purposes, primarily under the legitimate interests basis (UK GDPR Article 6(1)(f)) for B2B marketing/services: Provide/respond to your enquiry (e.g., demo scheduling, advice on lead follow-up) Send relevant marketing updates, tips, or offers about our services (e.g., revenue systems for kitchen remodelers) via email, text (SMS), or phone Improve our website/services Comply with legal obligations (e.g., record-keeping)We do not use automated decision-making or profiling that produces legal effects.
4. Legal Basis for Processing Legitimate interests (most common for B2B): To provide business services, marketing (including via email, text/SMS, and phone), and site improvement — balanced against your rights (you can object anytime). Consent (if you opt-in for marketing emails/texts/phone — we use clear checkboxes or explicit agreement). Contract (if we enter a formal agreement).
5. Sharing Your Data
We do not sell your data. We may share with: Service providers (e.g., email/SMS platforms like Mailchimp or similar text services, hosting, analytics like Google Analytics) under strict contracts. Legal authorities if required. Business transfers (e.g., merger).All processors are UK/EEA-based or use adequate safeguards (e.g., UK International Data Transfer Agreement).
6. International Transfers
If data leaves the UK (e.g., to US processors for email/SMS tools), we use UK-approved mechanisms (IDTA or adequacy decisions) and ensure equivalent protection.
7. Data Retention
We keep data only as long as necessary: Enquiry data: 6-12 months (or until objection/unsubscribe). Marketing consent: Until withdrawn. Legal requirements: 6 years for accounting/tax.
8. Your Rights
Under UK GDPR, you have rights including: Access your data Rectification Erasure ("right to be forgotten") Restriction Objection (especially to marketing, including via email, text/SMS, or phone) Data portability Withdraw consent (where applicable)To exercise rights, email [email protected]. We respond within one month (free unless manifestly unfounded/excessive). You can also complain to the UK Information Commissioner's Office (ICO): ico.org.uk.
9. Security
We use reasonable technical/organisational measures (e.g., encryption, access controls) to protect data, including phone/SMS communications. No method is 100% secure.
10. Cookies & Tracking
We use cookies/analytics (e.g., GA4) for site improvement. See our Cookie Policy for details and consent options.
11. Children's Data
Our services are not for children under 16. We do not knowingly collect data from minors.
12. Changes to This Policy
We may update this policy — changes posted here with updated date. Continued use constitutes acceptance.
13. Contact Us
For questions:
Trade Lead Solutions Ltd
200 Carlton Road
PE21 8NF
Email: [email protected]
Thank you for trusting us with your data.
